From the City of Fredericton, capital of New Brunswick Province in Canada hails a dynamic company that has come up with inovative software that combines three ingredients of today's information sharing culture. Let them tell you all about it.



Two of the hottest trends in marketing are mobile applications and social media. Trekkit offers a unique way for Tour Operators to leverage both off one platform. Trekkit is a web-based adventure-sharing platform. It allows adventurers to capture their experiences by creating a map of where they traveled, combining their photos, videos, and blog entries which they can share on social media (Facebook, Twitter, etc.).



The initial concept for Trekkit came from an investigation for software that could capture an adventure to Europe. Something easy to use that friends and family could use to follow along across the continent. Not finding any software that met this criteria; the road to creating Trekkit began. All you need to use Trekkit is a smartphone or a camera with GPS functions. 73% of households now have digital cameras and 50% of every cell phone sold is a smartphone.

A good value added service mobile app helps build loyalty and can translate into customer retention, while marketing to social media opens the door to potentially over 1 billion viewers. Trekkit enables a company to market to a customer’s social media contacts, effectively making your customers your marketing team, while providing a value added service component users are seeking. Every picture taken with Trekkit can easily and quickly be shared on social media (Facebook, Twitter and via email)




Advantages
Being able to take a picture to share later is nice. But being able to take a picture and have it uploaded and compiled in a GPS map, with one touch of a button is NICE. No need to import or export files. The Trekkit Mobile App negates the need for users to take additional devices on their Trekks. Users don't even need a camera if they don't want to take it. The Trekkit Mobile App uses the built in smartphone camera to upload pictures. Many serious adventurers take a high end camera with them as well. If the camera has the date and time set correctly, these photos can be added to the Trekk later through the web site.

Branded Buttons
The Trekkit Mobile App includes two branded buttons a company can use to highlight Trekks, show upcoming events on their own website, conduct a survey or simply redirect a user to a web page of their choice.

Each button will be styled with an image provided by the customer. Each button is a web-link and can be pointed to any website you wish.
Trekkit Mobile App allows a company to have a branded app in the Apple App store and Android Market Place with no development required. With your own App, the analytics gathered can be useful to determine exactly what users are doing to better provide an overall satisfaction level for their adventures.


Offline Support
The Trekkit Mobile app does not require Internet connectivity to capture photos and GPS points. Internet connectivity is only required when the user wishes to update the Trekk to the Trekkit website. This allows a user to roam in areas that have no data access and then upload their Trekks once they have access to a Wi-Fi connection.


Branding On Website
The Adventure page is first and foremost an advertisement for your brand. You will have the ability to showcase your logo and a 300x250 big box ad placed prominently on the Adventure Site. This big box ad can be a promotion of your site, an activity or you can use this area to promote your groups supporters.

Located on the right side of the page above the fold, the box ad can have a link associated with it to any web page including your Adventure Site, homepage, or a tour promotion. The ads are controlled through the Trekkit Administrative Dashboard and can be changed at anytime.
If at any time the company does not wish to have their brand associated with a particular Trekk, the branding can be removed on individual Trekks.


Social media and mobile applications are powerful tools in the Travel Tourism Industry. Trekkit is an exciting opportunity to engage your travelers, while leveraging social media to market and promote your brand. The value added service your customers are seeking and the measurable marketing and promotions your company requires.


For more information about Trekkit please follow one of the links below or contact [email protected]

Trekkit Website
http://www.trekk.it/

Featured Trekks
http://www.trekk.it/Adventures/Home/FeaturedTrekks

Trekkit Goes International
http://adventure.trekk.it/post/18626756011/international-trekks

Trekkit on Facebook
http://www.facebook.com/trekkitadventures

Trekkit on Twitter
http://twitter.com/#!/TrekkItAdventur

Trekkit How-to Videos
http://vimeo.trekk.it/